Expanding our brand’s digital reach, increasing our SEO footprint and showing off our motion graphics and video design capabilities.

We found that quite a few people didn’t know that we also love doing motion graphics and video design. It’s a natural extension of the work we’re more well known for, brand identity and web design / development. But with this capability, we find we can tap into a more immediate, emotional reaction among audiences. Our YouTube channel gives us access to a wider audience who may not ever visit our website otherwise and the extended online presence helps our search engine ranking.

We had a client give us a glowing testimonial recently that sums up why we think this is a growth area for our business:

“Openfield Creative took the time to understand and internalize our business at a visceral level – you wanted to know “what” we were doing before you asked “how” we were doing it. In fact, I don’t think we even showed you the software on the first call, and the software never seemed to be the actual center of our discussions when we talked. You understood that we’re not just pushing technology.  So many of the marketing firms just take “the product” and repackage it in various ways and shove it back to the customer to take out to the market – but there is no ’story’. It’s a shell that lacks the passion and captivation that a real story contains – we wanted a “mini-movie”. Your ability to understand actually what it means to seek to make better decisions – and how to tell that story and represent it visually in a new and exciting way – was the point of brilliance. Because of the talent of your team and your confidence in motion graphics – what I will call a ‘cinematic effect’ – that meant that you weren’t constrained in your thinking. And so what came out of that was a theme and the movie-like quality of telling our story in 2+ minutes. We are getting phone calls from the local ad run we are doing – people love it.”

– John Saaty, CEO, Decision Lens

We live to hear that type of feedback. We enjoy doing this kind of work, and that’s a good thing, because motion graphics and video storytelling is growing exponentially on the web.