The new site is designed to tell the story of a creative company whose technical capabilities have grown infinitely more sophisticated over the past few years.
Our old site was designed to demonstrate our design strength and to show off our ability to create custom interface experiences. It served us well. Throughout the redesign process, we continued to hear great feedback about it. Every time a client told us they loved it, we cringed a little, wondering whether or not we were doing the right thing by redoing it. But we knew we had to make a change because our capabilities, portfolio and client list has grown much more nuanced over the last few years. So, we gave ourselves the very challenging assignment of producing a site that was every bit as beautiful but infinitely more functional and manageable.
Synopsis of New Features and Content
- Built upon an open-source CMS that allows us to make more frequent content updates and generate on-the-fly custom urls in pitch situations.
- Sorting, filtering and search features allow visitors to experience our work section more efficiently.
- Integrated social media outlets allow us to reach our audiences wherever they like while increasing our SEO footprint.
- Integrated Twitter and Facebook feeds bring the conversation full circle.
- Additionally, the site is mobile-friendly, a growing concern for all our clients these days.
- Updated capabilities section better demonstrates the breadth of services we offer today.
- OFC Blog feature built upon WordPress platform allows for efficient news and opinion updates, pushes fresh content via RSS feeds and makes info more available for search engines.
- Use of jQuery features provide fluid motion for mobile and desktop users alike.
We’d love to hear what you think. It’s an ongoing process, as any website should be.
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